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EFA Partners Serves as Exclusive Sell-Side Advisor to REI Cinemas in Sale of Company to Premiere Cinema Corp

January 21, 2016

EFA Partners, a boutique financial advisory firm focused on arranging capital and providing investment banking and strategic consulting services for entertainment, media and technology companies, announced today that it served as the exclusive sell-side financial advisor to REI Cinemas (“REI” or the “Company”) in the recently completed sale of the Company and all  associated real estate assets to Premiere Cinema Corp. (“Premiere” or “Premiere Cinemas”).

A leading regional theatrical exhibitor, REI Cinemas operated three locations with a total of 26 screens throughout South Carolina. All three REI theatres were immediately transitioned to Premiere’s operations upon closing of the all-cash transaction on December 4, 2015. EFA has maintained a positive, long-term working relationship with REI’s management team, having previously served as the Company’s strategic and financial advisor where it successfully arranged equipment financing to support REI’s conversation to digital.

“EFA Partners really knows our industry and has a proven record of achieving successful outcomes on behalf of REI Cinemas.” stated Rick Robb, President of REI Cinemas. “When selecting a firm to serve as the exclusive sell-side advisor for REI, Brandt Gully and the EFA team were the natural choice for us. They led us through every step of the sale process and surpassed our expectations with the sale of our operations and real estate assets.”

EFA’s principals have over 30 years of collective experience in providing financial solutions for film exhibition companies, including M&A and advisory services. For REI, EFA adopted a tailored, results-oriented approach from start to finish— garnering interest from a selection of qualified potential buyers, negotiating terms and assisting with the transaction closing.

“After procuring several competitive bids, we were able to secure a well-capitalized buyer and successfully negotiate a purchase price that represented the full value of REI’s business,” stated Brandt Gully, Managing Partner and Founding Principal of EFA Partners. “It has been a pleasure to work with Rick and the REI executive team over the years and to complete a successful sale of the Company to Premiere Cinemas.”

About EFA Partners

EFA Partners is a boutique financial advisory firm that provides investment banking services focused on arranging capital, M&A, and financial consulting services for entertainment, leisure, media and technology companies. Its senior team has closed and managed over $14.5 billion of financings in its targeted sectors.  EFA has a wealth of relationships from which to source capital including local and regional banks, national and international banks, specialty finance groups, equipment financiers, providers of mezzanine debt and private equity groups.  Since its formation in 2009, EFA has been retained by over 100 clients while arranging and placing nearly $1.0 billion of capital and advising on over $1.2 billion of additional transactions.

About REI Cinemas

REI Cinemas was a leading regional film exhibitor previously owned by Rick Robb and Kathleen Olander-Robb with three locations Seneca, Greenwood and Easley South Carolina.

About Premiere Cinema Corp

Premiere Cinema Corp. is one of the largest independently-owned motion picture exhibitors in the U.S., ranked by Box Office magazine and the National Association of Theatre Owners Encyclopedia of Exhibition as one of the top 20 largest cinema companies in North America. Premiere Cinemas is owned by Gary Moore with its headquarters based in Big Spring, Texas.

Leading provider of digital media services for film and television

Background: Seasoned management team formed new film and television digital media services company and approached EFA to arrange financing for potential acquisition targets.

EFA Process: The company retained EFA to arrange acquisition financing and EFA approached several banks and specialty lenders.

Result: Closed debt financing to support two company acquisitions and working capital facility.

start quoteWe selected EFA as our advisor due to their financial experience specific to the film and television services sector. The past year has been tremendous for us as we significantly grew our business with EFA arranging financing that allowed us to execute on our growth plans very quicklyend quote

John Suh
Co-Founder and Co-President of  Pixelogic

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Television broadcast company owning and operating WGGB-TV and WGGB-TV D2, the ABC and FOX network affiliates serving the Springfield-Holyoke, MA market

Background: Initially approached by Gormally Broadcasting to arrange financing to recapitalize the company and fund planned acquisition growth. EFA became company’s sell-side advisor when industry changes and market forces made exploring a sale a more advantageous and financially rewarding strategic option for the company.

EFA Process: EFA was successful in securing financing commitments to fund a recapitalization and several acquisitions during the initial engagement focus. However, marketplace dynamics noted above resulted in EFA recommending a company sale. EFA provided a tailored, results-oriented approach from start to finish.

Result: EFA identified Meredith Corporation (NYSE: MDP) as the leading buyer and managed all aspects of the sale, maximizing the sales price received for the company.

start quoteIt was a pleasure working with Dave Harrington and the team at EFA. Through Dave’s deep industry knowledge, relationships and marketplace expertise, we were able to maximize the ultimate value of our company’s broadcast assets. end quote

John Gormally,
Founder, Owner and President of Gormally Broadcasting

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Growing movie theatre company that provides an in-theatre dining experience with over 300 screens throughout the US

Background: Longtime client that initially approached EFA seeking junior capital to grow its business.

EFA Process: After reviewing the company's capital structure and growth plans EFA recommended a financing structure that would recapitalize the company and provide significant growth capital.

Result: Closed three financings that recapitalized the company and provided growth for new theatres. Studio Movie Grill also retained EFA for M&A opportunities and to assist with restructuring process.

start quoteWe were delighted to work with the EFA Partners team on our second successful financing with them. Their wide range of capital markets experience, banking relationships and deep knowledge of the cinema and location-based entertainment industries made them the perfect choice to assist with our financing efforts, which support SMG's active growth strategy. end quote

Brian Schultz,
Owner, founder and President of Studio Movie Grill

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Television and motion picture post-production and digital content management services

Background: Company approached EFA seeking refinancing of its debt subsequent to other advisors attempting to do so with a combination of senior debt and equity.

EFA Process: After reviewing its capital structure EFA recommended a debt structure to fully refinance the company's debt.

Result: Closed senior debt facility that refinanced the company's existing debt, which was much more cost-effective than equity.

start quoteThe EFA team proposed a creative strategy to recapitalize Modern VideoFilm that met our needs in a way that was unique and different from what other financial advisory firms proposed to us. We appreciated their understanding of the entertainment industry and EFA's extensive financial relationships and we look forward to continuing our relationship. end quote

Moshe Barkat,
CEO and President of Modern VideoFilm

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Mark Cuban and Todd Wagner's well established movie theatre company - with almost 300 screens located throughout the US

Background: Landmark approached EFA for an equipment financing to convert its screens from 35mm to digital projection.

EFA Process: While the company had many financing options given its strong ownership, its management was busy with business operations and retained EFA to handle the digital conversion financing process.

Result: Closed equipment financing facility utilized for all of its digital projectors. EFA led all aspects of the financing including negotiation of complex digital cinema conversion agreements.

start quoteEFA's unique knowledge and experience with film exhibition and digital cinema was extremely helpful in leading our financing process. Landmark prides itself in providing the best customer experience to its patrons and we are excited that this financing will allow us to continue that with our digital conversion. end quote

Sky Hansen,
Chief Financial Officer of Landmark Theatres

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Provider of digital information services to the film industry

Background: Company approached EFA seeking funding to refinance debt and provide growth capital.

EFA Process: After reviewing its capital structure and growth plans, EFA approached the specialty lender market and arranged debt facility. Subsequently, company retained EFA as sell-side advisor. 

Result: Arranged debt for refinaning existing debt and for growth. Also, handled sale process from start to close for successful sale of business.

start quoteIt was a pleasure to work with the team at EFA Partners who served as our advisor on the sale of West World Media. Through deep industry knowledge, relationships and marketplace expertise, we were able to achieve a successful outcome. end quote

Brett West
Founder and President of West World Media

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Television industry management group formed to manage and operate US TV stations

Background: Huntington approached EFA seeking capital for potential television station acquisitions.

EFA Process: EFA understood that private equity firms and lenders are seeking experienced management teams to back for acquisition opportunities in the television sector.

Result: EFA has introduced the company to several private equity firms as well as senior lenders, resulting in bids for groups of television stations and the company continues to seek other opportunities, with EFA’s assistance.

start quoteWe are acutely aware of the trends that are transforming the local broadcast TV business and have recently begun to explore opportunities to acquire stations. We are very excited about the prospects for the industry and the opportunities to capitalize upon. We are also pleased to have EFA Partners as our financial advisor as their many years of media industry experience and extensive financial relationships will help us accomplish our goal of building a best-in-class station group.

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David Tynan,
CEO of Huntington Broadcast Management Group

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