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EFA Partners Serves as Co-Sell-Side Advisor for My Eye Media’s Sale to Eurofins Digital Testing
November 8, 2017
New York, NY (November 2017) – EFA Partners, a boutique financial advisory firm focused on arranging capital and providing investment banking and strategic consulting services for entertainment, media and technology companies, announced today that it served as the co-sell-side advisor to arrange the sale of My Eye Media, a leader in quality assurance, technical analysis and testing of digital content for the motion picture industry, to Eurofins Digital Testing, a leader in end-to-end quality assurance that provides test tools, test services and training to validate digital media services, devices and content for service providers worldwide.
My Eye Media was founded in 2004 by Michael Kadenacy who has led the business since its inception and will continue to do so going forward. The company is headquartered at its 20,000 square foot facility in Burbank, CA, and also has offices in New York, Seoul, and Tokyo. The company’s quality control and quality assurance platform is critical to major film studios, cable and satellite content providers, streaming media content providers, and owners of content libraries. In addition, the company has a worldwide workforce of native language experts that perform localization quality control of content in territory.
Eurofins resources will accelerate My Eye Media’s expansion by providing economic, corporate and in territory support through its worldwide footprint so that My Eye Media can continue to grow across the globe.
EFA’s principals collectively have over 75 years of experience in providing financial solutions for media and entertainment companies, including mergers and acquisitions, capital placement and advisory services. EFA’s approach for My Eye Media took the process from start to finish, including preparing presentation materials, obtaining interest from select strategic investors and private equity firms, negotiating sale terms, and assisting in all aspects of the transaction through to closing.
“It’s been great working with Michael and his team at My Eye Media,” stated Kenny Favre, Managing Partner and founding principal of EFA Partners which has a senior team with years of experience and many clients in the film services and digital media sectors. “They’ve built a state-of-the-art growing digital platform and now combined with Eurofins, the business is well-positioned for tremendous expansion in today’s digital content landscape.”
About EFA Partners
EFA Partners is a boutique financial advisory firm that provides investment banking services focused on capital raises, mergers and acquisitions, and financial consulting services for entertainment, media and technology companies. Since its inception in 2009, EFA has been retained by over 125 clients, having arranged and advised on over $3.5 billion of financings in its targeted sectors, including advising and closing numerous acquisition transactions. EFA has a wealth of relationships from which to source capital including local and regional banks, national and international banks, specialty finance groups, equipment financiers, providers of mezzanine debt and private equity groups.
About My Eye Media
My Eye Media is the leader in quality assurance, technical analysis, and testing of all formats of digital motion picture content. My Eye Media was founded in 2004, and is the most advanced and experienced digital file testing company in the world. The company operates from its 20,000 square foot, state-of-the-art, headquarters in the heart of Burbank, CA, and its offices in New York, Seoul and Tokyo. My Eye Media also manages a global workforce of native language experts performing localization quality control.
About Eurofins Digital Testing
Eurofins Digital Testing is a leader in end-to-end quality assurance, providing test tools, test services, and training to validate digital media systems for operators worldwide. Eurofins Digital Testing is part of the Eurofins Group. Eurofins Digital Testing operates globally with test lab facilities in Belgium, Sweden, UK, US, Poland, Japan and Hong Kong, and serves video providers around the world, including Conax, Freesat, Freeview, Kabel Deutschland, Liberty Global, Sky Deutschland, Vodafone Group, and Zenterio.
