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EFA Partners Serves as Co-Sell-Side Advisor for My Eye Media’s Sale to Eurofins Digital Testing

November 8, 2017

New York, NY (November 2017) – EFA Partners, a boutique financial advisory firm focused on arranging capital and providing investment banking and strategic consulting services for entertainment, media and technology companies, announced today that it served as the co-sell-side advisor to arrange the sale of My Eye Media, a leader in quality assurance, technical analysis and testing of digital content for the motion picture industry, to Eurofins Digital Testing, a leader in end-to-end quality assurance that provides test tools, test services and training to validate digital media services, devices and content for service providers worldwide.

My Eye Media was founded in 2004 by Michael Kadenacy who has led the business since its inception and will continue to do so going forward. The company is headquartered at its 20,000 square foot facility in Burbank, CA, and also has offices in New York, Seoul, and Tokyo. The company’s quality control and quality assurance platform is critical to major film studios, cable and satellite content providers, streaming media content providers, and owners of content libraries. In addition, the company has a worldwide workforce of native language experts that perform localization quality control of content in territory.

Eurofins resources will accelerate My Eye Media’s expansion by providing economic, corporate and in territory support through its worldwide footprint so that My Eye Media can continue to grow across the globe.

EFA’s principals collectively have over 75 years of experience in providing financial solutions for media and entertainment companies, including mergers and acquisitions, capital placement and advisory services. EFA’s approach for My Eye Media took the process from start to finish, including preparing presentation materials, obtaining interest from select strategic investors and private equity firms, negotiating sale terms, and assisting in all aspects of the transaction through to closing.

“It’s been great working with Michael and his team at My Eye Media,” stated Kenny Favre, Managing Partner and founding principal of EFA Partners which has a senior team with years of experience and many clients in the film services and digital media sectors. “They’ve built a state-of-the-art growing digital platform and now combined with Eurofins, the business is well-positioned for tremendous expansion in today’s digital content landscape.”

About EFA Partners

EFA Partners is a boutique financial advisory firm that provides investment banking services focused on capital raises, mergers and acquisitions, and financial consulting services for entertainment, media and technology companies. Since its inception in 2009, EFA has been retained by over 125 clients, having arranged and advised on over $3.5 billion of financings in its targeted sectors, including advising and closing numerous acquisition transactions. EFA has a wealth of relationships from which to source capital including local and regional banks, national and international banks, specialty finance groups, equipment financiers, providers of mezzanine debt and private equity groups.

About My Eye Media

My Eye Media is the leader in quality assurance, technical analysis, and testing of all formats of digital motion picture content. My Eye Media was founded in 2004, and is the most advanced and experienced digital file testing company in the world. The company operates from its 20,000 square foot, state-of-the-art, headquarters in the heart of Burbank, CA, and its offices in New York, Seoul and Tokyo. My Eye Media also manages a global workforce of native language experts performing localization quality control.

About Eurofins Digital Testing

Eurofins Digital Testing is a leader in end-to-end quality assurance, providing test tools, test services, and training to validate digital media systems for operators worldwide. Eurofins Digital Testing is part of the Eurofins Group. Eurofins Digital Testing operates globally with test lab facilities in Belgium, Sweden, UK, US, Poland, Japan and Hong Kong, and serves video providers around the world, including Conax, Freesat, Freeview, Kabel Deutschland, Liberty Global, Sky Deutschland, Vodafone Group, and Zenterio.

Leading provider of digital media services for film and television

Background: Seasoned management team formed new film and television digital media services company and approached EFA to arrange financing for potential acquisition targets.

EFA Process: The company retained EFA to arrange acquisition financing and EFA approached several banks and specialty lenders.

Result: Closed debt financing to support two company acquisitions and working capital facility.

start quoteWe selected EFA as our advisor due to their financial experience specific to the film and television services sector. The past year has been tremendous for us as we significantly grew our business with EFA arranging financing that allowed us to execute on our growth plans very quicklyend quote

John Suh
Co-Founder and Co-President of  Pixelogic

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Television broadcast company owning and operating WGGB-TV and WGGB-TV D2, the ABC and FOX network affiliates serving the Springfield-Holyoke, MA market

Background: Initially approached by Gormally Broadcasting to arrange financing to recapitalize the company and fund planned acquisition growth. EFA became company’s sell-side advisor when industry changes and market forces made exploring a sale a more advantageous and financially rewarding strategic option for the company.

EFA Process: EFA was successful in securing financing commitments to fund a recapitalization and several acquisitions during the initial engagement focus. However, marketplace dynamics noted above resulted in EFA recommending a company sale. EFA provided a tailored, results-oriented approach from start to finish.

Result: EFA identified Meredith Corporation (NYSE: MDP) as the leading buyer and managed all aspects of the sale, maximizing the sales price received for the company.

start quoteIt was a pleasure working with Dave Harrington and the team at EFA. Through Dave’s deep industry knowledge, relationships and marketplace expertise, we were able to maximize the ultimate value of our company’s broadcast assets. end quote

John Gormally,
Founder, Owner and President of Gormally Broadcasting

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Growing movie theatre company that provides an in-theatre dining experience with over 300 screens throughout the US

Background: Longtime client that initially approached EFA seeking junior capital to grow its business.

EFA Process: After reviewing the company's capital structure and growth plans EFA recommended a financing structure that would recapitalize the company and provide significant growth capital.

Result: Closed three financings that recapitalized the company and provided growth for new theatres. Studio Movie Grill also retained EFA for M&A opportunities and to assist with restructuring process.

start quoteWe were delighted to work with the EFA Partners team on our second successful financing with them. Their wide range of capital markets experience, banking relationships and deep knowledge of the cinema and location-based entertainment industries made them the perfect choice to assist with our financing efforts, which support SMG's active growth strategy. end quote

Brian Schultz,
Owner, founder and President of Studio Movie Grill

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Television and motion picture post-production and digital content management services

Background: Company approached EFA seeking refinancing of its debt subsequent to other advisors attempting to do so with a combination of senior debt and equity.

EFA Process: After reviewing its capital structure EFA recommended a debt structure to fully refinance the company's debt.

Result: Closed senior debt facility that refinanced the company's existing debt, which was much more cost-effective than equity.

start quoteThe EFA team proposed a creative strategy to recapitalize Modern VideoFilm that met our needs in a way that was unique and different from what other financial advisory firms proposed to us. We appreciated their understanding of the entertainment industry and EFA's extensive financial relationships and we look forward to continuing our relationship. end quote

Moshe Barkat,
CEO and President of Modern VideoFilm

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Mark Cuban and Todd Wagner's well established movie theatre company - with almost 300 screens located throughout the US

Background: Landmark approached EFA for an equipment financing to convert its screens from 35mm to digital projection.

EFA Process: While the company had many financing options given its strong ownership, its management was busy with business operations and retained EFA to handle the digital conversion financing process.

Result: Closed equipment financing facility utilized for all of its digital projectors. EFA led all aspects of the financing including negotiation of complex digital cinema conversion agreements.

start quoteEFA's unique knowledge and experience with film exhibition and digital cinema was extremely helpful in leading our financing process. Landmark prides itself in providing the best customer experience to its patrons and we are excited that this financing will allow us to continue that with our digital conversion. end quote

Sky Hansen,
Chief Financial Officer of Landmark Theatres

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Provider of digital information services to the film industry

Background: Company approached EFA seeking funding to refinance debt and provide growth capital.

EFA Process: After reviewing its capital structure and growth plans, EFA approached the specialty lender market and arranged debt facility. Subsequently, company retained EFA as sell-side advisor. 

Result: Arranged debt for refinaning existing debt and for growth. Also, handled sale process from start to close for successful sale of business.

start quoteIt was a pleasure to work with the team at EFA Partners who served as our advisor on the sale of West World Media. Through deep industry knowledge, relationships and marketplace expertise, we were able to achieve a successful outcome. end quote

Brett West
Founder and President of West World Media

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Television industry management group formed to manage and operate US TV stations

Background: Huntington approached EFA seeking capital for potential television station acquisitions.

EFA Process: EFA understood that private equity firms and lenders are seeking experienced management teams to back for acquisition opportunities in the television sector.

Result: EFA has introduced the company to several private equity firms as well as senior lenders, resulting in bids for groups of television stations and the company continues to seek other opportunities, with EFA’s assistance.

start quoteWe are acutely aware of the trends that are transforming the local broadcast TV business and have recently begun to explore opportunities to acquire stations. We are very excited about the prospects for the industry and the opportunities to capitalize upon. We are also pleased to have EFA Partners as our financial advisor as their many years of media industry experience and extensive financial relationships will help us accomplish our goal of building a best-in-class station group.

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David Tynan,
CEO of Huntington Broadcast Management Group

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