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EFA Partners and Fitraco Arrange Refinancing for Coaster at World Famous Coney Island Park

January 31, 2022

New York, NY and Antwerp, Belgium (January 31, 2022) – EFA Partners, a boutique financial advisory firm that provides financial services for companies in the entertainment and leisure industries, announced that it jointly worked with Fitraco, an equipment financing company with decades of experience in the theme park sector, to arrange the refinancing of debt for Coney Island's latest thrill ride, The Phoenix, a 68-foot family roller coaster at Deno's Wonder Wheel Amusement Park.

The coaster opened to the public this past July after months of anticipation and is adjacent to the park’s iconic Wonder Wheel. It has become an exciting addition to the legendary Coney Island amusement district with its 100+ year history.

The Fitraco/EFA team previously arranged financing for the coaster during early 2021 when the pandemic was more prevalent. Given the more uncertain economic environment at that time, traditional banks were hesitant to provide financing for leisure venues so the Fitraco/EFA team arranged financing with a non-bank specialty lender which had flexible terms but was more expensive as compared to banks. As the pandemic waned, the Fitraco/EFA team again approached the bank market and was able to procure less expensive debt to refinance the specialty lender financing.   

The financing was part of the ongoing joint Fitraco/EFA Partners program which has arranged attraction financing for other theme parks and leisure companies. The program focuses on equipment financing for theme parks, water parks, and family entertainment centers. The principals of the two firms collectively have over 100 years of experience arranging financing in the leisure sector.

About EFA Partners

EFA Partners is a boutique financial advisory firm with offices in New York and Atlanta focused on the entertainment, media, and technology sectors. It provides investment banking services focused on arranging growth capital, mergers and acquisitions, and financial consulting services. In entertainment, its targeted sectors include family entertainment centers, movie theaters, theme parks, water parks, casinos, concert venues, hospitality, observation wheels, sports, and others. In media and technology, it focuses on companies in film and media services, communications services, SaaS, recorded music, music publishing, and others. Since its inception in 2009, EFA has been retained by over 175 clients, have arranged over $1.5 billion of capital and have advised on over $3 billion of additional capital. 

About Fitraco

Led by Edward Bolluijt who has over 30 years of experience in the leisure sector, Fitraco’s core business is the leasing of large equipment for amusement parks. It was founded in 1983 and began its distinguished history with the leasing of the famous Boomerang roller coaster to the La Ronde theme park in Montreal, Canada. Now based in Antwerp, Belgium and New York, NY, Fitraco remains exclusively committed to the leisure industry.

Leading provider of digital media services for film and television

Background: A seasoned management team who had previously worked with EFA while at their previous companies, formed a new film and television digital media services company and approached EFA to arrange financing for potential acquisition targets.

EFA Process: The company retained EFA to arrange acquisition financing.  EFA ran the process including creating presentation materials and then approaching several banks and specialty lenders.

Result: Three closings including two financings to support two acquisitions and financing to provide working capital.

start quoteWe selected EFA as our advisor due to their financial experience specific to the film and television services sector. The past year has been tremendous for us as we significantly grew our business with EFA arranging financing that allowed us to execute on our growth plans very quickly. end quote

John Suh
Co-Founder and Co-President of  Pixelogic

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                                                      Top ten film exhibitor in the U.S. based on screen count with 16 theaters across the Midwest

Background: Approached EFA to arrange financing, to refinance existing debt, and for growth of the business. Also engaged EFA to arrange a sale of the business.

EFA Process: EFA ran the process for all three assignments including preparing presentation materials and creating data rooms to manage the processes. For the debt process, approached several banks, specialty lenders, and REITs. For the sale process, approached strategic film exhibitors, private equity groups, and family offices.

Result: Three closings including a debt facility to refinance all existing senior debt, another debt facility to refinance existing debt as well as provide additional funds to acquire real estate at certain theaters, and then arranged the sale of operations to Kinepolis, a Belgium-based film exhibitor expanding its U.S. platform. 

start quoteThe EFA team has been our trusted financial advisor for the past several years. They have assisted us for a variety of assignments over the years including the refinancing of our debt, reviewing acquisition opportunities, and now the sale of our operations which, when closed, will provide an excellent outcome for our investors.end quote

Paul Glantz
Chairman of Emagine

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2nd largest U.S. operator of karting-based entertainment venues with 11 venues in the East and Midwest

Background: Approached EFA to arrange financing to refinance existing debt and for growth of the business. Also engaged EFA to arrange a sale of the business.

EFA Process: EFA ran the process for both assignments which included preparing presentation materials and creating data rooms to manage the processes. For the debt process, EFA approached several banks, specialty lenders, equipment financiers, and REITs. For the sale process, EFA approached strategic entertainment companies, private equity groups, and family offices.

Result: Three closings including a debt facility to refinance all existing senior debt and to provide growth capital which the company utilized to renovate and expand certain sites. Then arranged the sale of operations to K1 Speed, the largest U.S. operator of karting-based entertainment venues. K1 subsequently also acquired the real estate at one venue.

start quoteIt has been a pleasure working with Ralph Willis and the EFA team for the past several years. EFA was previously our advisor and successfully arranged our senior debt. Their understanding of the leisure sector and their industry relationships made them the logical choice to lead our sale effort which culminated in closing the sale to K1. end quote

Michael Greene
CFO and founding principal of Autobahn

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Television and motion picture post-production and digital content management services

Background: Company approached EFA seeking refinancing of its debt subsequent to other advisors attempting to do so with a combination of senior debt and equity.

EFA Process: After reviewing its capital structure EFA recommended a debt structure to fully refinance the company's debt.

Result: Closed senior debt facility that refinanced the company's existing debt, which was much more cost-effective than equity.

start quoteThe EFA team proposed a creative strategy to recapitalize Modern VideoFilm that met our needs in a way that was unique and different from what other financial advisory firms proposed to us. We appreciated their understanding of the entertainment industry and EFA's extensive financial relationships and we look forward to continuing our relationship. end quote

Moshe Barkat,
CEO and President of Modern VideoFilm

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                                                                              Operator of dine-in cinemas across the U.S.

Background: EFA has been engaged by Alamo corporate and several franchisees over several years for various assignments. These included  arranging construction financing for new venues and running the sale process for various theaters.

EFA Process: EFA ran the process for several assignments which included preparing presentation materials and creating data rooms to manage the processes. For the debt process, EFA approached several banks, specialty lenders, and equipment financiers. For the sale process, EFA approached strategic entertainment companies and private equity groups.

Result: Arranged construction and equipment financing for theaters in Texas, Colorado, and New York. In addition, served as sell-side advisor for two different franchisees and arranged the sale of seven theaters to two different film exhibitors.

start quoteEFA Partners and our team worked uniformly every step of the way to arrange a comprehensive financing solution that delivers greater financial flexibility to our two existing venues while also providing the necessary capital to build our newest Denver location. Brandt Gully, Ralph Willis and the EFA team have a deep understanding of the film exhibition industry and have proven to be reliable long-term partners as we continue pursuing our goals for sustained long-term growth.end quote

Dave Kennedy
Partner at Alamo Drafthouse

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 Waterpark in Houston owned by WP Ventures 

 

Background: Approached EFA to arrange financing to refinance existing debt and to finance a new attracion at the venue.

EFA Process: EFA ran the process which included preparing presentation materials and creating data rooms to manage the process. EFA approached several banks, specialty lenders, and REITs. 

Result: Arranged the financing with a bank at a very attractive rate that provided funding to refinance all exisiting senior debt and to provide funds for a new children's waterpark area.

start quoteIt was great working with Ralph Willis and the EFA team as they led our process to arrange financing. Their many years of experience in the leisure sector, plus their extensive relationships with financiers, allowed them to convey the highlights of our park and garnered interest from several financial groups. That provided for a competitive process to negotiate favorable financing terms to meet our financing needs. end quote

Terry Hlavinka
Partner at WP Ventures

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Television industry management group formed to manage and operate US TV stations

Background: Huntington approached EFA seeking capital for potential television station acquisitions.

EFA Process: EFA understood that private equity firms and lenders are seeking experienced management teams to back for acquisition opportunities in the television sector.

Result: EFA has introduced the company to several private equity firms as well as senior lenders, resulting in bids for groups of television stations and the company continues to seek other opportunities, with EFA’s assistance.

start quoteWe are acutely aware of the trends that are transforming the local broadcast TV business and have recently begun to explore opportunities to acquire stations. We are very excited about the prospects for the industry and the opportunities to capitalize upon. We are also pleased to have EFA Partners as our financial advisor as their many years of media industry experience and extensive financial relationships will help us accomplish our goal of building a best-in-class station group.

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David Tynan,
CEO of Huntington Broadcast Management Group

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