February 5, 2022
New York, NY and Antwerp, Belgium (February 5, 2022) – EFA Partners, a boutique financial advisory firm that provides financial services for companies in the entertainment and leisure industries, announced that it jointly worked with Fitraco, an equipment financing company with decades of experience in the theme park sector, to arrange the financing for the new unicoaster ride at NASCAR Speedpark Smoky Mountains in Sevierville, Tennessee, just outside of Pigeon Forge.
NASCAR Speedpark features eight outdoor karting tracks, many thrill rides and family rides, 36 holes of mini-golf, the SpeedDome Arcade, rock climbing, bumper boats, and many other attractions. The new ride will be known as Victory Burnout. It was developed by Thrilltech and provides that the rider can control their experience by spinning their vehicles forward and backward or not spin it at all.
The financing was part of the ongoing joint Fitraco/EFA Partners program which has arranged attraction financing for other theme parks and leisure companies. The program focuses on equipment financing for theme parks, water parks, and family entertainment centers. The principals of the two firms collectively have over 100 years of experience arranging financing in the leisure sector.
About EFA Partners
EFA Partners is a boutique financial advisory firm with offices in New York and Atlanta focused on the entertainment, media, and technology sectors. It provides investment banking services focused on arranging growth capital, mergers and acquisitions, and financial consulting services. In entertainment, its targeted sectors include family entertainment centers, movie theaters, theme parks, water parks, casinos, concert venues, hospitality, observation wheels, sports, and others. In media and technology, it focuses on companies in film and media services, communications services, SaaS, recorded music, music publishing, and others. Since its inception in 2009, EFA has been retained by over 175 clients, have arranged over $1.5 billion of capital and have advised on over $3 billion of additional capital.
Led by Edward Bolluijt who has over 30 years of experience in the leisure sector, Fitraco’s core business is the leasing of large equipment for amusement parks. It was founded in 1983 and began its distinguished history with the leasing of the famous Boomerang roller coaster to the La Ronde theme park in Montreal, Canada. Now based in Antwerp, Belgium and New York, NY, Fitraco remains exclusively committed to the leisure industry.